OCIO Firm Wurts Rebrands as Verus

A new name but unchanged focus—OCIO, risk advisory, and consulting—for the Seattle-based firm led by CEO Jeffrey MacLean.
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Wurts & Associates, the Seattle-based consulting and outsourced-CIO (OCIO) firm, has rebranded as Verus. 

According to the firm, the name “derives meaning from the Latin word verus, meaning real, genuine, and truth.”

“Going forward, our consulting business will be known as Verus Advisory, reflecting its primary role of providing superior research, insights and investment guidance to our clients,” the firm said in a press release. 

“Our discretionary management and OCIO business, previously known as KEI Investments, will be known as Verus Investors, reflecting its primary focus on designing, constructing and implementing bespoke risk-based investment portfolios for our clients,” it continued.

The firm has seen recent success in the highly competitive, and crowded, OCIO sector. Recently, Delta's multi-billion dollar pension plan chose then-Wurts as an OCIO partner with UBS Asset Management.

Previously, Segal Rogerscasey had worked alongside UBS in the role.

Delta, plus three other OCIO clients, have brought the firm to $11 billion in full-discretion assets, and $10 billion in assets under its "recommendation", according to the latest Chief Investment Officer Buyers’ Guide.

The firm also advises on $110 billion in assets, according to the press release.