Onur Erzan Appointed President of AB

Erzan takes over today as president, a role now split from the CEO post. Seth Bernstein had held both titles  since 2017.

Onur Erzan

AllianceBernstein L.P. announced Onur Erzan as its new president on Monday, effective immediately, splitting off a role that had been held by CEO Seth Bernstein since 2017.

As president, Erzan will partner with Bernstein, who remains CEO, and assume responsibility for AB’s strategy and corporate development. Erzan will also continue to lead AB’s private wealth management, global asset management distribution and global private alternatives businesses, which he took over in fall 2025, according to the announcement.

Ezran will remain a member of the management committee for AB parent Equitable Holdings Inc. and serve as chair of AB’s operating committee, according to the company’s announcement.

“This is a pivotal moment for AB,” Bernstein said in an statement. “Onur’s appointment to president underscores his criticality to AB and Equitable Holdings, and his strong connections both within the firm and across the industry. Onur has built a robust and effective distribution business through his commitment to our clients. He has a passion for winning and a strong belief in identifying key success factors for our business and future success.”

In asset management, Erzan played a “pivotal role” in launching AB’s exchange-traded-funds business and insurance asset-management vertical, as well as enhancing retirement income solutions, according to the announcement.

“Since joining AB, I’ve been inspired by our colleagues in offices around the world, our firm’s commitment to innovation, and our collective passion to ensure client success,” Erzan said in a statement. “I’m honored to step into the role of president and look forward to charting the firm’s future alongside Seth.”

Prior to joining AB in January 2021, Ezran spent 20 years with McKinsey & Co., most recently as a senior partner and co-leader of its wealth and asset management practice.

AB’s Lifetime Income Strategy received a regulatory boost last September, when the U.S. Department of Labor issued an advisory opinion affirming that AB’s product met the criteria to be classified as a qualified default investment alternative under the Employee Retirement Income Security Act—a move that could spur broader adoption by plan sponsors.

As of November 30, 2025, AllianceBernstein had $865 billion in assets under management.


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