Susie Cranston
Cresset Capital Management LLC, a multi-family office and registered investment advisory firm with $235 billion in assets under management and advisement, announced the promotion of President Susie Cranston to CEO, effective April 15.
Since 2024, Cranston has served as president of the firm, founded by Eric Becker and Avy Stein. A statement from Cresset noted “her appointment to CEO reflects a natural and intentional evolution of Cresset’s leadership structure, aligning title with responsibility and reinforcing the firm’s commitment to thoughtful succession planning and long-term stewardship.” As part of the leadership transition, Cranston also will join Cresset’s board of directors.
“When Eric and I founded Cresset, our goal was to build a firm designed to serve families with care, alignment, and integrity for generations,” said Stein in a statement. “Susie embodies those principles and leads with clarity, sound judgment, and deep respect for the trust families place in our firm. Formalizing her role as CEO reflects the leadership she has already been demonstrating and positions Cresset well for the future.”
Stein and Becker will continue to be involved with the firm as executive co-chairs. The duo will continue to be engaged in Cresset’s culture, client relationships, investment platform and growth initiatives, according to the firm.
Before joining Cresset, Cranston was managing director, chief operating officer and head of integration for heritage First Republic Bank business units during their integration into JPMorganChase & Co. She was chief operating officer at First Republic Bank, where she also worked as an executive vice president of private wealth management. She spent 12 years as a consultant at McKinsey & Co. advising financial clients.
She earned a bachelor of science degree in industrial engineering from Stanford University and an MBA from the Stanford University Graduate School of Business.
“Cresset is a remarkable firm, entrepreneurial at its core and grounded in stewardship,” Cranston said in a statement. “I feel deeply grateful for the trust placed in me and for the opportunity to continue working alongside Avy, Eric, and our extraordinary team as we serve clients and build a firm designed to endure for generations.”
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