Most Digital Investors Plan to Include Stablecoins

Investors’ take-up of the developing type of cryptocurrency is expected to increase, according to research from stablecoin platform Brava Finance.

As stablecoins become more prominent, early institutional investors in digital assets are figuring out how best to include stablecoins in their portfolios. Approximately 47% of investors who currently invest in digital assets reported already having a stablecoin strategy, while 52% said they are developing one, according to research from U.K.-based stablecoin platform Brava Finance.

Several asset managers have launched stablecoin-based and tokenized funds, including BlackRock, Franklin Templeton, Fidelity, Hamilton Lane and Janus Henderson.

Proponents of tokenized funds note that these investments can be traded around the clock, with increased transparency and liquidity, a contrast to traditional investments. Brava’s survey also found that 95% of respondents already invested in stablecoins are generating yield from their investments.

In a media roundtable on Tuesday, Northern Trust’s global head of exchange-traded funds, David Abner, noted that through tokenization, asset managers can offer products that cut out the ‘middlemen’ and increase margins: “It maintains margins, so you can sell [tokenized] ETFs and pay fees at lower prices, but you can maintain your margins,” Abner said.

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The Brava Finance survey also determined that 89% of investors who already have a stake in digital assets said they expect institutional use of stabecoins to increase over the next three years. Approximately 18% of respondents said their understanding of stablecoins was excellent, while 71% said it was good, and 11% said their understanding was average.

Stablecoins are cryptocurrencies intended to maintain a consistent value relative to another asset.

“Stablecoins are already a trusted component of many professional investors’ portfolios,” said Graham Cooke, Brava Finance’s CEO, in a statement. “Stablecoins offer a unique combination of stability, liquidity and access to digital financial markets, and because they are pegged to fiat currencies like the U.S. dollar, they can provide a safe zone during times of market turbulence.”

Brava Finance surveyed 200 institutional investors, including pension funds, insurers, family offices, hedge funds and wealth managers, with research firm PureProfile, in June 2025.