Wealth and financial advisory firm Prime Capital Financial Thursday named its CIO, Scott Duba, as the firm’s new president and appointed Will McGough as the new CIO.
Scott Duba
Duba, who joined Prime Capital Financial in 2021, served most recently as the CIO and president of wealth management, overseeing the firm’s investment platform that grew its assets under management to more than $40 billion from approximately $20 billion during his tenure.
As president, Duba is tasked with driving “strategic initiatives, operational excellence and continued growth,” according to the announcement. During his tenure, Duba also expanded the company’s alternative investment offerings and tax advisory, multi-family office, financial planning and insurance businesses.
“Scott’s exceptional leadership has guided our firm through a period of extraordinary growth,” said Prime Capital Financial CEO Glenn Spencer in a statement. “His investment experience, ability to scale complex platforms, and ability to build trusted relationships with our advisors and clients make him uniquely qualified to help lead Prime Capital Financial into its next phase of growth.”
Will McGough
McGough joined Prime Capital Financial in 2023 as director of investments and was promoted to deputy CIO in 2025. He has more than 20 years of experience in asset management, wealth management, capital markets, retirement solutions and financial technology.
As CIO, McGough will oversee Prime Capital Financial’s investment strategy, portfolio management, trading and research functions and lead a team of more than 12 investment professionals, according to the announcement. The company described McGough as “an early innovator in [exchange-traded-fund-] based solutions and defined-contribution adviser-managed accounts.”
“Will brings a rare combination of deep knowledge, forward-thinking innovation and an incredible commitment to produce results for all of our clients,” Duba said in a statement. “His leadership will ensure our investment platform continues to evolve and deliver exceptional outcomes for clients and advisers alike.”
The announcement came about a month after leading benefits attorney Fred Reish was named the director of fiduciary and Employee Retirement Income Security Act practice at Prime Capital Retirement, the company’s retirement and financial wellness divisions.
Prime Capital Financial, previously Prime Capital Investment Advisors, rebranded in 2024 to stress its aggregation of retirement plan, wealth management and other employee benefit services. It also rebranded its sub-brand Qualified Plan Advisors as Prime Capital Retirement and named Jania Stout to head it.
Tags: Leadership and People