Threadneedle Investments is to rebrand in the first half of 2015 to reflect closer ties with its US sister company Columbia Management, the pair announced.
The new branding, Columbia Threadneedle Investments, will apply to the company’s UK and European business. Both Threadneedle and Columbia are owned by US-listed financial conglomerate Ameriprise.
Together, the two companies run more than $500 billion in assets. A statement from Threadneedle said no strategies or processes would change as a result of the rebrand.
Threadneedle CEO Campbell Fleming said the two companies had been “increasingly working together over the past two years to increase the breadth and depth of our offering to clients”.
The UK-based group stepped up its work with Columbia and brought across two analysts from the US last year, following the departure of US equity fund managers Cormac Weldon and Stephen Moore to boutique firm Artemis Fund Managers. Head of US Equities Diane Sobin joined Threadneedle from Columbia in 2011.
Columbia won CIO’s award for Risk-Balanced/Long-Term Beta Strategies at December’s Innovation Awards event in New York.