Non-Retirement Investing Among Women Surges

The number of women investing non-retirement funds has increased by 50% in just three years, according to Fidelity Investments’ 2021 “Women and Investing Study.”

The study found that 67% of women are now investing outside of retirement accounts, up from 44% in 2018. It also said that since the beginning of the COVID-19 pandemic, Millennial women have led the way, with 71% investing outside retirement.

However, Fidelity also found that many women still keep a significant amount of savings in cash or bank accounts, where they earn minimal interest and miss out on much larger potential earnings. Approximately 47% of women report having $20,000 or more in savings, 31% have $50,000 or more, and 18% have $100,000 or more.

And the research indicates they are missing out on potentially meaningful investment gains: According to an analysis of more than 5 million Fidelity customers over the past decade, on average, women realized positive returns on their investments and also outperformed men by 40 basis points (bps), or 0.4%.

While 50% of the women in the study said they have become more interested in investing since the start of the pandemic, only 41% say they’re comfortable with their investing knowledge. Meanwhile, 47% said they wouldn’t know what to do if given $25,000 to invest.

“We’re seeing a notable shift in women wanting to learn more not just about how to start investing, but how to dig deeper—how to evaluate and select different types of investments to align with specific goals,” said Lorna Kapusta, Fidelity’s head of women investors and customer engagement.

The research comes from a nationwide survey of 1,200 women and 1,200 men who were 21 years of age or older, have a personal income of at least $50,000 a year, and are actively contributing to a workplace retirement savings plan. The survey was conducted by independent research firm CMI Research.

Fidelity said it has seen unprecedented growth in women opening new retail investing accounts over the past year, with a record 43% year-over-year increase since last summer. It also said women are contributing a record-high average 9.2% to workplace savings accounts.

“The last 18 months have been extremely challenging, and, for many women, driven historic levels of stress surrounding their finances, job security, and long-term savings,” Kathleen Murphy, Fidelity’s president of personal investing, said in a statement. “However, in working with millions of women across the country, they have clearly demonstrated their ability to persevere and focus on positive financial steps for the future.”