Vendor Ratings
Prudential11 Responses
Overall Offering
| Average Score | 4.33 |
| 5 = Extremely satisfied | 33% |
| 4 | 67% |
| 3 | 0% |
| 2 | 0% |
| 1 = Unsatisfied | 0% |
Average scores by category
| Responsiveness to general inquiries | 4.09 |
| Timely performance reporting | 4.18 |
| New ideas and solutions | 4.09 |
| Knowledge sharing | 4.09 |
| Accessibility to investment team | 4.18 |
| Funded-status attribution | 3.50 |
How/why Prudential was selected
| Existing relationship | 27% |
| Consultant recommendation | 55% |
| Board/staff due diligence | 45% |
| Other | 27% |
Prudential may be the king of de-risking when it comes to buy-ins and buyouts— it has been involved in almost every such deal inked in the US in the past three years—but it has yet to properly dominate the liability-driven investment sector. This is illustrated in part by its lower number of responses.
There is much room for improvement across all categories when compared with rivals: Of the six providers with 10 or more responses, it ranks fifth or sixth in all but one area.
However, one positive note is that it is one of the least reliant on existing relationships, indicating that new business from consultants or pension funds’ due diligence processes has been strong. Prudential now needs to work to keep those clients happy.