2015 Liability-Driven Investment Survey

Vendor Ratings

Prudential11 Responses

Overall Offering

Average Score 4.33
5 = Extremely satisfied 33%
4 67%
3 0%
2 0%
1 = Unsatisfied 0%

Average scores by category

Responsiveness to general inquiries 4.09
Timely performance reporting 4.18
New ideas and solutions 4.09
Knowledge sharing 4.09
Accessibility to investment team 4.18
Funded-status attribution 3.50

How/why Prudential was selected

Existing relationship 27%
Consultant recommendation 55%
Board/staff due diligence 45%
Other 27%

Prudential may be the king of de-risking when it comes to buy-ins and buyouts— it has been involved in almost every such deal inked in the US in the past three years—but it has yet to properly dominate the liability-driven investment sector. This is illustrated in part by its lower number of responses.

There is much room for improvement across all categories when compared with rivals: Of the six providers with 10 or more responses, it ranks fifth or sixth in all but one area.

However, one positive note is that it is one of the least reliant on existing relationships, indicating that new business from consultants or pension funds’ due diligence processes has been strong. Prudential now needs to work to keep those clients happy.

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